I’m a communications professional. Just about everything I do in my job revolves around the strategic questions of: what do we want to achieve? How do we get there? And how do we know we’ve been successful? It seems only fair that I apply a goal-setting strategy to my blog for 2012. So here goes. 1. What do I want to achieve in 2012? 1.1 Grow my readers and followers by 100% I have a few hundred readers. Some subscribe via email, some follow on WordPress. Some are attracted via Twitter, a few via Facebook. I would like a few