I like to think I’m pretty innovative in how I approach my teaching. I lecture in marketing at TAFE, and my background and area of expertise is corporate communications, so it makes sense that I am enamoured with how Web 2.0 and social media (SoMe) can produce a rich, engaging and relevant learning experience for my students. Most of my students are Gen Y, and while we generalise about how their technologically brilliant they are, in my experience, it’s generally limited to MySpace (then) Facebook (now) and MSN and texting (still). So with the push for businesses to become more