People often ask me about Twitter and how it works, because they are either on it, have tried it and don’t get it. Or they are not on it and don’t get it. Or they are on it and it’s not doing what they think it could, would or should. Or they think it’s just about telling people what you had for breakfast (it isn’t). The best explanation I can come up with is that using Twitter is like sending an SMS to the world about stuff that interests you, and the world can respond (providing you don’t protect your