I am receiving emails like this on an increasingly regular basis. And I get it. Publishing your work has never been easier and it’s relatively cheap – if not free – to do so, especially if one goes down the eBook path. Amazon allows you to create your own eBook and distribute it. All you need is your text, a decent cover graphic and you are good to go. Blurb allows you to publish your own book and have it sitting right there on your coffee table for all to see… And why wouldn’t you? Content is king. We love
Continue reading...I’m a communications professional. Just about everything I do in my job revolves around the strategic questions of: what do we want to achieve? How do we get there? And how do we know we’ve been successful? It seems only fair that I apply a goal-setting strategy to my blog for 2012. So here goes. 1. What do I want to achieve in 2012? 1.1 Grow my readers and followers by 100% I have a few hundred readers. Some subscribe via email, some follow on WordPress. Some are attracted via Twitter, a few via Facebook. I would like a few
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