Brian Solis wrote an interesting article that popped up in my Reader this morning. The premise of his post is that businesses need to use social media to enhance the experience of their customers. One sentence resonated with me and it’s this: …the landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving. Which brings me to the point of this post: businesses need to adapt and change the way they do business with consumers, because we are revolting. And we are revolting through social media. We are as mad as hell, and weContinue reading...
Tag: customer experience
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