A few weeks ago I sat in on an excellent webinar by Caz Makepeace from Y Travel. The webinar was about building a business out of your blog, and one of the key takeaways for me was to build a vision for what I wanted to achieve. Not unusual, I hear you say. Any marketer worth her salt will tell you that’s a fundamental building block in any business venture. I’ve always traditionally sucked at creating vision. It seems so airy-fairy and pie-in-the-sky. I guess that’s the point. Vision is about striving for something, and the striving should be aboutContinue reading...
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