Bruce Campbell, for those of you who are blissfully unaware of such things, was an actor boy in 80s com-horror movies and other such capers. Among other things, he was Autolycus in Hercules in the 1990s, and is now in Burn Notice as ex-MarineNavy Seal, Sam Axe. To many, he is a cult hero. But this post is not about that. This post is about how @groovybruce has taken the boring celebrity tweet (and there are so many of them) and made his tweets engaging, interesting and relevant to other tweeters, and at the same time, built his brand. Bruce responds