My blogging strategy for 2012
I’m a communications professional. Just about everything I do in my job revolves around the strategic questions of: what do we want to achieve? How do we get there? And how do we know we’ve been successful? It seems only fair that I apply a goal-setting strategy to my blog for 2012. So here goes.
1. What do I want to achieve in 2012?
1.1 Grow my readers and followers by 100%
I have a few hundred readers. Some subscribe via email, some follow on WordPress. Some are attracted via Twitter, a few via Facebook. I would like a few hundred more. A thousand or so by the end of the year would be rather nice.
1.2 Turn my blog/s into eBooks
With all the eReaders and tablets being sold, people are consuming content like there’s no tomorrow. And they are willing to pay for it. Lucky for me, I am content creator. I just need to have enough content to start pulling it all together into eBooks.
1.3 Sell a gazillion copies of my eBooks
Everyone that has ever mucked around with SMART goals will say that a gazillion isn’t, well, SMART. I beg to differ. I think that aiming to sell a gazillion eBooks is very smart. The thing is: this is uncharted territory and selling a gazillion eBooks on Amazon or Barnes & Noble for .99c is much better than selling 100 or 1000 printed books at $29.99.
2. How do I get there?
2.1 Write, write and write; and every day, if I can
Done, doing and will do.
2.2 Cross promote
There are a number of tactics that I can use promote my blog/s, and have started to use. Twitter is an excellent vehicle, and I have found a number of loyal readers there. Facebook is limited, of course (unless you have a Page and actively promote it). I have registered on My Blog Guest to begin the guest blogging process. I know should be more proactive on StumbleUpon. And despite assurances to the contrary, I’m yet to be convinced of the merits of commenting on other people’s blogs, but am willing to give it a go.
2.3 Learn all I can about ePublishing and marketing eBooks
I love that I can completely bypass publishers and agents and distributors and just do it all myself. Sure, it may be labour intensive, but my feeling is it can be very rewarding in all senses of the word. I am a marcomms professional, so the marketing side of things should be relatively easy for me. And there is lots of information out there. Do you know that eBook authors keep more of their profits than traditional authors (well-known authors excepted of course)? Why wouldn’t you give it a red hot crack?
3. How do I know I’ve been successful?
3.1 My blog followers, subscribers and views increase
Stands to reason, of course.
3.2 I sell a gazillion eBooks in 2012 and beyond
And this will attract more readers to my blog. And eBooks. Vicious cycle, really.
3.3 I can make a decent living from writing